Origin Stories

While it's one of the largest camera companies these days, Sony was not traditionally a camera company. It wasn't until the digital era that they put their corporate toe in photographic waters.

A clue to the origins of their photographic endeavors can be found in the name of this camera. See, "Mavica" isn't one of those made-up focus group words, but rather a portmanteau of "MAgnetic VIdeo CAmera".

Sony had long been a provider of consumer- and professional-grade video cameras and as far back as the 1980s had dabbled with making stills cameras that would store pictures that were essentially a single frame of analog video signal on a specialized 2" Video Floppy magnetic disc.

The breakout for them was the Digital Mavica line of the late '90s, starting with the Digital Mavica MVC-FD5, which stored images as digital jpeg files on a conventional 3.5" 1.44MB floppy.

This was a huge success in the US, hitting the market just as broadband internet access was growing by leaps and bounds. Instead of needing specialized cables or a card reader, you could snap a picture of your car or your cat or your gun or your boat or your garden and upload it to the internet for all your friends on your hobby forum to gawp at.

Real Estate agents loved the things. You could snap pics of a listing and get them onto the 'net without having to stop by a photo lab or scan anything. They were found in medical and dentistry offices, schools, cop cars, and anyplace else people needed to get pictures on the net quickly.

The very thing that made them popular, however, contained the seeds of their downfall.

Storage on a floppy was limited and slow. In 1024x768 resolution with image quality set to FINE, a disc would only hold six to eight shots, even fewer in 1280x960.

At the same time, the iMac and iBook were surging in popularity; suddenly not every computer had a 3.5" floppy disc, which had been a staple feature of desktop computing for nearly a decade. Sony, a company never afraid to throw a bunch of stuff on the wall to see what stuck, briefly dabbled with a Mavica line that wrote to a mini optical CD-RW disc (wouldn't that be an "Opvica" rather than a "Mavica"? Anyway...)

The writing was on the wall for the Mavica line by 2001. They went from being seemingly everywhere to being quaint antiquities that recorded images on a mysterious object shaped like a "SAVE" icon in a surprisingly few years. Popping a disc out of a Mavica in public today will get even more baffled looks than removing a roll of film.

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