4.16.2025

Badge Engineering


Leica's first attempt at entering the consumer digital market happened in 1998 with the Digilux, a 1.5MP camera that was a re-badged Fuji.

In late 1999 it was replaced with the Digilux Zoom, a similarly reskinned Fujifilm MX-1700 (also known as the Fujifilm FinePix 1700 in the U.S. market.)

The Digilux Zoom boasted a Fujinon 6.6-19.8mm f/3.2-5.0 zoom lens, which combined with the crop factor of the 1/2.3" CCD sensor to give an equivalent focal length range of 38-114mm on a 35mm camera, which is a useful all-in-one zoom length.


While the body was a solid-feeling construct of aluminum and magnesium, the control layout was haphazard and the opposite of ergonomic. 

The camera used SmartMedia cards to store images and had no USB ports, so you'll need a SmartMedia-compatible card reader if you want to download images.

I'll play with this thing a bit and write an actual review.

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